..There’s a “Strategic Way” of Doing Things You Know..

Hi everyone!

Today is a bit of a long one. Grab your White wine or Jack Daniels and a foot stool please.

1. Many thanks for all your birthday wishes last week – the tweets, fb (didn’t know I was still active on that LOL..) texts, calls et al. You guys are amazeballs.

And if you didn’t know it was my birthday, I’m a shoe size 7, dress size 12, handbag size (I like big bags..). You get the gist.

And for the gifts I have received already!!! You already KNOW. 💋❤💋🎁🎉

Ooooh. Happy birthday to my mother dearest. After God, it is this woman. She’s my every every! ❤

2. Couple of congratulations as per my last post..(I’ll still do one..) to DR’s Oluwasola Afolabi and Dipo Awojide. I AM SOOOOOOO PROUD! ❤

So. Today’s interview is with Dr Dipo Awojide. Rather than a question and answer session, Dipo has decided to do it by giving us a story of the PhD journey and where he is at currently. Enjoy!

My name is Dipo Awojide, from Osun State, Nigeria. I recently completed my doctoral research in strategic management at Loughborough University, UK. I hold a BSc honours degree in Accounting from the University of Abuja, Nigeria and an MSc in International Business (with Distinction) from Coventry University, UK.

My intent for choosing this area of specialism (Strategic Management and International Business) is to provide expert knowledge via teaching to individuals and groups and consultancy/business solutions to local, regional and global companies. At the moment, I lecture at Nottingham Business School as a Lecturer in Management. I also do consultancy work for BeenThere and DoneThat Ltd and Ambidextrous Consult in my spare time.

My PhD focused on organisational ambidexterity (exploration and exploitation). I specifically developed empirically-driven insights into the role of middle managers in facilitating ambidexterity. Importantly, I looked at how organisational culture may impede or influence the simultaneous realisation of exploration and exploitation. I completed my PhD in 3 years and 5 months, was examined and passed with corrections 2 months afterwards.

The process wasn’t all smooth. I experienced two key challenges (looking for an organisation to use as a case study for my thesis, and finances). First, looking for an organisation for my research case was daunting and very frustrating. After contacting over 40 Nigerian companies without any concrete assurance of using them as a case study, I got frustrated and contacted 3 UK companies. Let me not bore you with the rest of the story.

After 5 weeks, I was able to secure a 6 month paid research role at Brush Trubogenerators where I worked in the HR department. I organised and analysed an employee survey, while simultaneously interviewing senior and middle managers and observing organisational processes. Getting this role wasn’t easy, but I was focused, persistent and determined to get a company to use as a case study for my thesis. Second, finances were a major issue, but where there’s a will, there will always be a way.

In my 3rd year (2014), I worked as a part time lecturer at Nottingham Business School and in my 4th year (2015) at Coventry Business School. It was difficult combining lecturing and research, but the teaching experience I gained in 2 years boosted my career prospect in the academia.

Just a quick word for anyone having a difficult relationship with their supervisor(s) – take a chill pill. They are the boss and it is YOUR PhD. Do all you can to complete your own PhD. And to those who are thinking of quitting, don’t. You have already began the process, quitting doesn’t make you a failure, but think about why you started a PhD in the first place and hang in there. The joy that comes with completing a PhD overshadows the frustration, no matter how painful that may be.

My Viva was difficult at the beginning, but very interesting at the end. It lasted 3 long hours, but I was able to prove to my examiners in that 3 hours that I deserve a doctorate degree. That is exactly what a Viva is – defending your work and your life, literally.

Transiting from a PhD student to a full time academic was pleasurable. It felt like I was going into a ‘business’ I was already familiar with, because of my teaching experience. However, there is always so much to learn as a young scholar. I learn daily.

To position yourself for a career in the academia, I urge other young scholars to endeavour to gain some teaching experience during their PhD and attend conferences. Importantly, publish. Remember, publish or perish.

For those who may be considering a full time consulting role after their PhD, that is a fantastic route. I guess personal preference comes in here. If you chose to go the consulting route, the better for those of us in the academia. That translates to less competition J

Beyond a PhD, please make an effort to impact society and communities. All the very best and see you at the top:)

Dipo Awojide,



Soooooo guys! There you have it. Straight from the horses mouth, straight talking.

Have a lovely Christmas – Women, don’t chop too much. Team Orobo is not cool and it’s painful to see stomach folds shouting hallelujah. Pity us on instagram and snapchat please.

Guys – don’t eat too much either. Italian suits look nicer on slim fits please. Maintain the six pack – one pack look went out the window last year. Gracias


Fols ✌

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